Why an Ambassador Program? Growth is defying the status quo. In the Be Better Platform, we provide a space for connection, development, and impact. We believe that growth is best achieved when members of our community are actively participating in growing themselves and the community. We chose to create an Ambassador program because being connected […]

Sonoma County Tourism is the official destination stewardship organization for California’s Sonoma County. SCT is a private, non-profit marketing and sales organization dedicated to promoting overnight stays and creating a sustainable hospitality economy in Sonoma County, California. Located 45 minutes from San Francisco, Sonoma County provides a genuine and adventurous wine country experience. The hospitality […]

In their own words: “Encore Events Rentals is the premier events rental company of the North Bay, with three locations serving Wine Country and greater Bay Area since 2010. We offer showrooms and warehouses in Petaluma and Windsor, as well as a design studio in St. Helena. From formal weddings to casual barbecues, corporate parties to […]

We’re wired for balance and in practice that looks like the integration of personal and professional goals and demands. How do we do that? We stop misleading ourselves and start self leading. Through a focus on self-leadership, we create an optimum condition to experience integration across all areas of our life. When you are engaged […]

People often confuse Branding with Marketing, and it is important to know which you’re engaging in. They work with each other to support your business. Branding: Think of Branding as the foundation of your business. The essence. Branding should take your vision for your business and create tools & tactics for you to express that in. It […]

When & Why to Review: Business plans should be reviewed at least once a year, especially after initial start up and thereafter for general maintenance. When major changes occur at your company or in your industry, you may need to realign and incorporate adjustments. These can be a result of unforeseen challenges or faster and […]

Why have a business plan? The purpose of a Business Plan is to identify, describe and analyze a business opportunity and/or a business already under way, examining its technical, economic and financial feasibility. Good plans are usually highly detailed and include information on all aspects of the business, including the industry, marketing, finance, personnel and […]

I have always loved this theory- Remember to take care of yourself. You can’t pour from an empty cup. In life, we are pulled in many directions from children, family, relationships, friendships, work, and many other things we are involved in. Think of yourself as a cup. If your cup is empty, how are you […]

Who told us that work is separate from life and needs to be balanced? As a Business & Branding Strategist, I see the drive, the vision, the work that goes into creating a meaningful endeavor. My clients who work in various creative endeavors will often grade themselves on how well they’re balancing. Sometimes they will […]
